Track and trace technology guarantees that brand owners can track their products throughout the supply chain and, among other things, safeguard their shipments against counterfeiting. To do this, product coding and marking is necessary for offering traceability details that is displayed on packaging.

It’s estimated that 64% of all fake products are sold at genuine retail outlets, and that counterfeiting is one of the fastest growing economic crimes of contemporary times. Devastating health and security risks, counterfeit items cheapen bottom lines and business track records, hinder investment, fund terrorism, and expense hundreds of thousands of individuals their incomes every year.

How do FMCG makers efficiently protect their customers and brands? Pyrotec PackVerifi provides a cloud-based brand protection track and trace service that helps organisations battle product counterfeiting while supporting traceability throughout the supply chain.

Customers simply use a clever phone to scan a QR (fast reaction) code on an item, or they can send out an SMS with the code’s matching numbers. Pyrotec PackVerifi software application analyses the credibility of the code and then right away sends out a response back to the customer to validate whether the product is fake.

Pyrotec PackVerifi software is easy to integrate into workflows utilizing a protected login, and a protected printer is authorised to gain access to unique QR codes that are then printed onto security labels or directly onto product packaging.Se

cret functions consist of highly-secure automatic code generation that uniquely determines each item; real-time consumer messaging that confirms authenticity; real-time analytics that identify and locate counterfeiting activity by using an easily-configured guidelines engine; and an easy-access service portal for brand managers, supply chain partners and clients.

Pyrotec PackVerifi’s service abilities include product identification and serialisation; item traceability; supply chain visibility and monitoring; and a chance for direct engagement with customers, supply chain partners, customer clearance agents and investigators to unlock concealed insights connecting to brand name perception, illicit supply chain activities and supply chain performance.

To learn about Pyrotec PackVerifi’s low Total Cost of Ownership and how easy it is to present and incorporate, check out www.pyrotec.co.za.