Month: February 2019

business

7 Key Tactics For The Small Business Owner

For most folks, owning your own business is a dream come true. The freedom of being your own boss and succeeding to the best of your ability are facts of life for the small business owner. Sure, there’s more stress than what you probably imagined when you were creating your grand plans, but with a little strategy and planning you can overcome any tough spot you get in. There are 7 tactics developed by successful marketers that are sure to make your business as successful as theirs.

1. Create A One of a Kind Selling Point
If you want to stand out from the crowd, create a unique selling proposition that stresses the benefits the customers will receive from doing business with you. Will they get faster service? Go ahead and dramatize it, but keep the customer at the focus…”Get free overnight delivery!” Hey, it tells the customer…you get quick service and a discount on shipping. Two definite benefits in one statement.

Why should someone buy from you and not your competitor? I hate to deal a blow to your ego, but it really has nothing to do with you , your product, or your service. Yeah, its a little self-centered, but customers are attracted by offers that point out the things that benefit THEM.

Don’t go out on a limb to create new products and services to get attention. Just, add a special benefit to the ones you already have… maybe it’s quicker service. The most effective things to emphasize are benefits that your competition cannot or is not willing to give.

2. Use Testimonials
Hey, we all know that business owners think their product or services are the best thing going, but it’s what the current customers think about it that really matters to your prospective customers. They’re the ones who see things from their point of view… what they have to say about the business has an impact.

Testimonials play an important part in advertising – especially for small businesses. Yeah, big businesses with well-known names don’t have to worry about it, but small companies can use testimonials as marketing tools to build credibility.

Think about it…how else can we gain credibility than by creating a group of satisfied customers and shouting what they have to say? Let’s look at some ways we can make testimonials an effective part of our marketing campaigns.

3. Upsell
Upselling is one of the most successful marketing trends today. Everywhere you go, someone is trying to get you to buy more. From McDonalds with its supersize options to clothing stores that try to sell you shoes to match your outfit, everyone’s jumping on the band wagon. Why? It works!

Your customers already know that you have great products and provide satisfactory service. They trust you to come through for them. Think about it… it’s much easier to make sales to someone you already have a relationship with.

Use every opportunity to increase your sales volume within the customer audience you already have. Do you have a product that goes with the one they are purchasing? Offer it to them at the register. It’s a proven and effective method for increasing sales. You may be shocked at the additional sales you can generate from those who are already buying from you.

4. Make Your Price Seem Smaller
Divide and conquer… The old war tactic works in marketing too! When the price seems too steep, break it down into “buyable” size bites. An $120 item is only 12 low monthly payments of $10. A $365 purchase would only cost $1 per day. Now that sounds affordable!

5. Paint The Benefits Pretty
Customers buy because they want to enjoy the benefits of the purchase. A lady might buy a dress because she wants to feel sexy, or a man will buy a book because he finds pleasure in reading. Emotions are the key element that drives purchases.

Use word pictures to stir up the emotions that will instigate the sale. Let them “feel” the benefits, and they’ll be more apt to head for the cash register. Put them where you want them.

6. Create Attention Getting Headlines
Are you ready to capture your reader’s attention with great copy? The headline is the place to start. How often do you scan the newspaper’s headlines before you decide whether or not to read the article? Yeah, that’s where we lose or gain the reader’s interest, so it’s a pretty important part of the advertisement.

A good headline should telegraph its message in twelve words or less. Double check those headlines. Do they make a promise of a positive benefit, or ask a provocative question? Don’t settle for less than attention grabbing statements.

7. Provide An Offer They Can’t Resist
Is your deal too good to pass up? If not, you need to improve it. Hey, I’m not talking about cutting prices even more…you’ve still got to make a profit. You can make the deal sweeter just by increasing the readers knowledge of the value of the product, or adding bonuses that are perceived as valuable, but cost you little.

Motivate buyers with expirations. Yeah, an open ended offer encourages procrastination…which leads …yep, nowhere. When the customer knows he has until Saturday to purchase an item he’ll pay more for on Sunday, he’ll make it a priority to head for your shop.

build muscle

How To Own That V-Shaped Upper Body And Build Muscles?

Every person who enters the health club imagines achieving that fantastic classical V-shaped upper body that commands regard and attention. Many have trained for months if not years and yet that V-shaped upper body simply isn’t forthcoming. Ever wondered why?

Before I show you different ways to accomplish that wonderful ‘V’, you need to likewise be mindful that the ‘V’ shape is also an illusion. If you have a broad thick back with a powerful chest, paired with boulder-like deltoids, your ‘V’ will show up commandingly due to the fact that those attributes will make your waist look small and therefore accentuating the ‘V’ impression.

To have a stupendous upper body, you MUST train your lower body. If your legs are like bamboo poles, v-shapes will simply be an unsightly upper body shape. The outstanding complete body shape is called the X-frame. Similar to those superheroes you see in comics. You are missing out on out on training the biggest muscle mass if you do not train legs. When training legs, numerous other upper body muscles particularly the back and abs will be involved. This provides you a lot of muscle mass trained in one go. And due to the fact that you are training numerous muscles at one go, you secrete lots of growth hormones when you sleep, more boosting total muscle development for that ideal X-frame.

Another muscle group many individuals fail to pay attention to is the back. The back needs to be trained for density along with width. Many back exercises likewise develop the rear deltoids and the trapezius which are very essential to getting that ‘V’. When your back is thick, you will look powerful and with the width, it will make your waist look narrower, therefore making the ‘V’ more pronounced. Do bar-bell row, deadlifts for an effective and thick back. Push-ups and chin-ups (weighted and doing them in a sluggish controlled motion) will supply you the width or more typically called ‘wings’.

Another really apparent V-shape impression creator is your triceps. Many individuals pay more attention to the biceps than triceps muscles. Why triceps muscles then? Due to the fact that your triceps, as the name ‘tri’ suggests, has three ‘heads’ and each ‘head’ should be handled when you exercise them. They are also 1/3 larger than your biceps. By training the triceps hard, your arms will grow bigger much faster, giving more berth to your upper body and once again producing a narrow waist impression.

The very best illusion-shapers are your deltoids. Your delts have 3 ‘heads’. Most of the time, I see people only working out the front delts. When you establish your delts well, they will be boulder-like and round, and they make your shoulder large and strong. Now, close your eyes and have a mental image of yourself with a broad thick back, big strong triceps … now, do you see that ‘V’? Include lateral raise, bent-over lat-raisers and upright rows to your regimen.

How to have a gorgeous ‘V’ if your abs are sagging? Forget the side crunches and side bends. It will only make your midsection thicker. Go on a loose fat program by integrating weight lifting, cardio exercises and consuming correctly. Your abs will show in no time at all.

Train your chest heavy with barbells, dumbbells and cables devices. You want to develop the upper chest and not targeting the lower chest in case it gets you the droop or saggy chest which we call ‘bitch tits’.

restaurant

Quick Tips for Eating at Restaurants or Work

Most of us eat at restaurants for a variety of reasons; time and convenience are the most common motives. Below is a prepared list of quick tips for eating out of your home.

If you eat healthy food or sensible portions, that you like, you can stick with eating healthy for life.

Your portions should be spaced out over the course of the day. Water should be a part of every meal.

After you eat, your stomach should be half full, or less, with food. For every two parts of food consumed, you should drink one part water. Leave your stomach at least one quarter empty for movement of air.

When eating at a restaurant, eat half a portion, maximum, and wait five or ten minutes. Restaurant portions are commonly two to four meals on a single or double plate.

This is way too much to consume at a single sitting and you may find out that, once you pause and sip your drink, you are already full.

In the Providence, RI area, there are some restaurants where the single portions could feed a family of four. No wonder a man of 200 lbs. is now considered thin. Do not make comparisons to other people. Eat to live and enjoy your food, but do not use someone else’s over indulgence as an excuse for your own.

Establish control over your appetite. Most of us feel guilty if we don’t finish a plate. This is usually conditioning from your childhood. Bury your guilty past and have the rest “wrapped to go.”

Always eat something for breakfast and never “skip it.” When you skip breakfast, you will over-consume for it, later in the day.

Eat slowly and thoroughly chew your food.

Make sure your last meal, or last “snack” of the day, is small and nutritionally dense. Examples: Cereal with fruit, vegetable salad with olive oil and balsamic vinegar, rice with vegetables, and light popcorn, without the extra butter and salt. For those who eat meat or fish: turkey, chicken, or salmon salad on top of fresh greens.

In the later part of your day, skip desserts, sugary cereals, bread, and second portions.

If you absolutely must have sugar: Eat fruit, strawberries with yogurt or low fat cottage cheese, fruit with rice, or almonds with yogurt.

If you must have coffee or alcohol, beware that these should be consumed in extreme moderation. Both substances will dehydrate your body, and you will have to drink extra water to make up for it. Wine is much better than hard alcohol, but one or two glasses a day is the limit.

12 Things You Need To Know About SEO

12 Things You Need To Know About SEO

Studies show that over 90% of all online users use search engines to discover what they are trying to find, whether products/services or just plain old info.

The following twelve points will, I hope, sum up a technique, methodology, and viewpoint to the SEO concern which is both noise and reliable, in addition to offering some handy insight into the industry itself.

1. Material. Material. Material.

Efficient, expert, optimized Copywriting is the single, most crucial part of any SEO campaign. Online search engine index sites based upon the material discovered on each page of the site. With a thorough understanding of the language and grammatical conventions combined with an extensive research study, to discover and make use of the marketplace focus, one can move a website to the upper echelon of the “SERP’s” (Search Engine Results Page) in a methodical along with ethical way.

2. Analyze Web Logs.

While I would be the very first to state that numerous of the procedures that make up website optimization is more art than science, one requires to take an extremely clinical approach to the outcomes of the effort. There are a number of specialized software which makes the job much easier however at the bare minimum, one requires to keep a close eye on the site visitors and their activity while on the site. Get a FREE SEO Analysis.

3. Nobody can ensure a # 1 ranking on Google, or any other online search engine.

Those who guarantee such feats will either enhance for such unclear search term expressions (such as, “green stunted widgets with purple Polka-dots and icing”) that no one will ever likely look for, or they are making an incorrect claim, which they have no intention of keeping, or they have a within edge at Google, something which they will lose, quickly, when the sincere folks at Google learn about it. The other option, that they will take the money and run, deserves mentioning here however I’ll be polite.

4. Some things are just plain silly.

85% of the search results on the Web come from one search engine, which, if you have one link from a recognized website, or much better yet, a directory site, will discover your website simply fine, on its own. As for any expected advantage which may accrue from being noted in an unknown search engine in Botswana which specializes in safaris to the Kalahari Desert and receives 7 hits per day; well, you figure it out.

5. SEO is not Pay-per-Click.

While no one would argue the efficiency of getting increased traffic and sales, through a well planned, pay-per-click project, the reality remains that the conversion rates are generally low and they stop the moment the “pay” stops. With a well prepared and performed SEO campaign, while results might take a bit longer, they continue to produce, and in truth grow, long after the work is done and spent for. On a regular basis we have actually discovered that after a comprehensive optimization of a site, only minor adjustments are needed on an ongoing basis, primarily connected to brand-new content and/or brand-new items of sale or service.

6. SEO is not witchcraft, Druidism, shamanism.

There are no “Top Secret” practices which a reliable SEO cannot inform a customer, a judge, or his mom, for that matter. The very nature of the Internet has actually always been cooperative and there is nothing about SEO that can’t be discovered, with a heavy dose of time and loan. A reliable SEO company will offer you an item per item breakdown of just where the loan goes.

7. Do-it-yourself SEO.

Yes, you can perform your own SEO campaign and find a trusted SEO company to help plan and arrange it for you. See the SEO-SA Marketplace. About one half of my own customers do some part of the actual work themselves, or have their in-house dedicated workers do it, after discussion of the objectives and objectives of the business/website, an extensive website analysis, detailed search phrase research, and focused directly on the methods and means of achieving high SERPs. These preliminaries are followed up with a detailed program of recommendations and approaches which the customer can then implement themselves or employ others to carry out. Typical cost savings; 30-40%.

8. Phased Application.

While many companies spend thousands of dollars monthly on Seo, an alternative is available which will pay dividends to you in increased sales and leads without the high initial financial investment. The most important consideration is to have a trusted company manage the initial examination and suggested optimization planning first. The trial and mistake technique will cost a lot more, in the long run, with or without the wanted outcome. After studying the strategy and developing a practical spending plan you may implement the plan as financial resources permit.

9. Remember the old stating, “If it sounds too good to be true, it probably is.”

Never ever was this more real than in the realm of SEO. While concrete and measurable gains will always come from a well-considered and executed optimization strategy, the Web is a competitive media and we all wish to be top. Accept that a consistent upward movement, over time, will position you worlds ahead of a flash followed by a crash.

10. A believed to ponder.

At stake, in the race for the top, is the real existence of your website, your company, and rather possibly your credibility. Be careful of any “faster ways” or less than ethical schemes that anybody may recommend to advance your organizational goals. When it’s all stated and done it is you, the organization owner, who bears the obligation for any business or person you hire. Firmly insist on understanding precisely what the strategy is and what steps are being performed to implement it. If it appears, in the least, suspicious, request and get a description. In this case, not only is Ignorance not bliss, it could effectively be the start of the end for your company.

11. All incoming links are not created equal.

Both the significance to your line of company and website subject matter and the PR worth of the incoming link identify how valuable they are to your own PR ranking. With Google starting the trend, nothing new there, and most of the others following close behind, the days of getting all the inbound links, in any way possible, are gone. Not only will low ranked and/or unimportant incoming links not assist, but they will also, in truth, trigger a charge. Link farms, free-for-all link schemes, automated link build-up software application, or any other fad that does not carefully evaluate the websites and links they are originating from the will, in the long run, do more harm than good.

12. It’s more than simply figures and truths.

The relationship between an online organization and SEO is, maybe, one of the closest of business relationships. Things which do not generally come out in a prospectus are typically invaluable info when searching for the “right fit” into the intricate world of the Internet.

Visit SEO-SA for more information: https://seo-sa.com/

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